SEO essentially is a way to tell Google that a website or web page is about a particular topic. Years ago, it was commonplace for many sites to “keyword stuff” their content. In essence, they assumed that the Google algorithm would think that the more keywords that were written, the more important the page should be.
Search engine optimization (SEO) is the process of designing your website and its content to drive organic website traffic from search engines. By conducting keyword research, and creating content that matches a user’s intent when using that keyword, you can optimize your website for the searches your audience makes most often.
An SEO meta description is a brief description of content found on a web page. The meta description is shown to users in search engine results pages to help them decide which search result to click on. Meta descriptions are not a ranking factor in the eyes of a search engine, but they can influence how many people click on a result — which directly affects the result’s organic ranking.
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
There are four major types of meta tags worth knowing about and we’ll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).
The four types here are: